THE LOGO IS DEAD

There's a reason why a certain brand with a certain rectangular logo only releases garments with the said logo once a year that results in mass hysteria in their customers.

This garment will be the only garment to feature the Televised logo this season and maybe even this year.

The Televised Logo Crewneck in Dark Green drops this week. After the overwhelming success of the Department Crewneck, I really wanted to follow it up with something stronger. After changing my outlook on the using logos, I figured we'd have to start the new season strong with something that people will wear every day. Nothing beats a classic logo crewneck. In line with this idea of a uniform, I wanted to pull from my time in high school at Cham (Chaminade College School in Toronto) where we had a mandatory uniform. I pulled inspiration from the dark green/forest green of our uniform knit sweaters. Thus, the Televised Logo Crewneck in Dark Green was born.

"Televised" will also appear less on the products we release moving forward. Last year, every product we released featured "televised" in some form. Changing how the logo appears can only get you so far. Expect some Televised products without "Televised" sooner than you think.

Thanks.

Televised Logo Crewneck in Dark Green drops...